Babyshop

  • Client: Babyshop
  • Agency: Jimmy Royal
  • Art Direction: Per Olav Walmann
  • Role: Design

Babyshop did a facelift on all their physical and printed materials a while ago. After a while they felt their digital presence lacked so we we're tasked to figure out how they should present themself.

We found out we needed to do more than a facelift, but rather a revolution. We found a open spot in the visual language, all the other shops used a visual language appelling to babies. We wanted to do appell to the parents and make the visual language grown-up, fun and engaging.