• Agency Brandlab
  • Creative director Miriam Skovholt
  • Role Designer
  • Designer Ludvig Bruneau Rossow

FINN is one of Norway most known og best liked brands. They are currently seeing a lot of competition from global brands like Facebook and Google, but also startups like Uber and Airbnb. Because of this they saw the need to update and refresh their brand.

Up until now they had a rational brand and one of the key tasks was to make it more emotional. We updated the logo and made it responsive so it can have memorability all the way down to the Apple Watch icon. The colors are new and fresh, and we also made a custom typeface, based on Lab Grotesque from Letters of Sweden.