• Client: Matprat
  • Identity: Bleed
  • Agency: Jimmy Royal
  • Art Direction: Per Olav Walmann
  • Role: Designer

Each week Matprat has houndred of thousans people visiting There's in other words a lot of hobby chiefs and food interested people around in this country, looking for inspiration, recipies and knowledge about food.

Matprat wanted to engage and inspire these people. That's when we started to rebrand and rethink Matprat.

The goal was to move Matprat from being a recipe database to be a community where the users contribute. With inspiration from sosial networks like Pinterest, Spotify, Facebook, Path and Foodily we developed a community called «MatFolket». It should be the place you go to find inspiration as well as a place you can save recipies and content related to food.

It's a responsive solution with a custom mobile version to presents the content in a better way for mobile. In addition they had iPad magazines, iOS, Android and Windows apps which I skinnend to the new look and identity.