Lever

  • Client Lever
  • Role Art director
  • Illustrations Oivind Hovland
  • Year 2015

Lever brought me on their team to help with the branding and positioning of their application. I worked alongside their lead product designer and CEO to shape their brand platform and put more emotions into their visual identity. We updated the wordmark, created a new illustration style, new typography, new colors and all the works. Unfortunately it did not end up in production.