Retail 24

  • Client: Retail24
  • Agency: Jimmy Royal
  • Art Direction: Per Olav Walmann
  • Role: Design

Retail24 is the Nordic region’s largest sales and demonstration company. Their current branding was 12 years old and wasn't as timeless and effective as they wanted. The main keywords we worked with was Quality, Availability, Flexibility and cost efficiency which are their vision in four words.

We developed a system which reflects this. It's timeless, effective and cost efficient. It's also simple and straight to the point – we left out all the bullshit.