Boligmappa
2023–present · Head of design
Leading UX and design direction for products a large share of homeowners in Norway rely on. Building a stronger design practice while improving core journeys in the product.
About
Designer // Product • Brand • Marketing
I like working where product, brand, and business meet.
My work is about turning early ideas into products, brands, and launches people can understand, buy, and trust — from messy direction to sharp execution and something real in market. Small teams and new categories are usually where I do my best work.
Bribes may have been involved.
In a nutshell
- End-to-end ownership. From discovery, direction, and product thinking to craft, launch, and iteration — with a bias for getting things live without losing quality.
- Design × business. I care about both how things look and how they perform: conversion, clarity, retention, and brand trust.
- Founder mindset. Co-founded three companies; used to ambiguity, small teams, and wearing more than one hat.
Recently
MICROMILSPEC
2019–2024 · Creative director
Built brand, digital, and physical design from zero with my co-founder. We scaled sales to about 40 MNOK in three years—from bespoke pieces for Erling Haaland to 30+ military units. I touched design, production setup, hiring, logistics, and day-to-day operations.
Personal highlights
- Co-founded MICROMILSPEC with Henrik Rye & Martin — Dove headfirst into hardware design, CAD, and manufacturing with no prior experience to build and ship custom timepieces from scratch.
- Redesigned Uber.com with Ueno — Brought in as a design contractor to collaborate with Haraldur Thorleifsson and Ben Mingo on Uber’s global site redesign.
- Rebranded Finn.no, Norway’s most iconic digital brand, alongside Monna Nordhagen, Miriam Skovholt Mortensen, Jonas Feiring, and Ludvig Bruneau Rossow.
- Relaunched TV 2 & Nettavisen — Led redesigns for two of Norway’s highest-traffic news platforms back-to-back within 24 months.
- Embedded in SF to redesign Lever — Spent a month on-site in San Francisco rethinking enterprise recruitment tech alongside Andreas Brændhaugen.
- Featured in D2 (Dagens Næringsliv) — Highlighted with Henrik for MICROMILSPEC’s design journey and growth story.
Selected companies
Alongside founder-led work, I’ve worked with established companies and brands across product, brand, UX, and digital.
Employments
| Boligmappa AS | 2023 - present | Head of design |
| Micromilspec AS | 2019 - 2024 | Creative director |
| Sidekick AS | 2014 - 2023 | Design director and co-founder |
| Brevio AS | 2017 - 2019 | Design director |
| Off Market AS | 2017 - 2018 | Head of product and co-founder |
| Int | 2014 | Senior designer |
| Jimmy Royal | 2012 - 2014 | Designer |
| Soulpolice | 2012 | Jr. designer |